Research proposal Annotated Bibliography Example | Topics and Well Written Essays - 250 words

Research proposal - Annotated Bibliography Example Apple Inc has been able to capture this market through establishing a department whose role is to market the products through the social media. This source explains the benefits of social media marketing. According to this source, the customers are turning towards companies that are innovative and integrate their ideas in the production process. Besides marketing, social media provides a platform for the company to interact with the customers. According to this source, marketing of the high technological products has changed over times. Due to the dynamic nature of the devices, it has become important to identify a cheaper marketing strategy. This source is important in identifying the impact that social media has been having on the company sales. The tastes and preferences of the current market keep on changing. Different companies are setting up huge amounts of money to conduct research on different aspects that affect the consumption behavior of the market. This source will be significant in identifying other ways that social media can be used to enhance the performance of the company. Social media has improved the performance of the business by making it easy to contact the customers. This source will be significant in identifying how social social media has improved the communication process. Many of the people have focused on leadership of Apple Inc as being the key to success of the company. However, social media has been instrumental in boosting the performance of the business. In addition, it has enabled the company to reach customers who are located in different parts of the

A Case study report on Welcome Break Group Ltd Example | Topics and Well Written Essays - 250 words

A report on Welcome Break Group Ltd - Case Study Example The company is looking out to implement strategic initiatives that will boost the company and bring out the internal talents (Peene, 2013). This will be effective through training employees so that they can be in a position to handle all its business units. This will make their operations effective since customers will enjoy services provided to them by experienced individuals. The HR department is very important to the growth of the company (Nichols, 2013). In the case study, it is evident that this department is on the move to automate its services. This is good to both the company and employees. Since none of the employees is losing out their job positions, it good to use the SuccessFactor system. I have learnt that a company has to start small before it can realize its full potential. While we see Welcome Break as a huge company in the motorway industry, it has a very humble background. Efforts, determination, strong leadership and a good working environment are essential to growth. David Willock gives a great conceptualization of ideas behind the company’s prosperity. Through it, we are in a position to identify the successes and future strategies that are good for company growth. Nichols Will, 2013. Green Energy Company and Nissan have now fitted 16 fast-charging units at Welcome Break motorway service stations across the UK. [Online]. 5 August. Retrieved from: http://www.businessgreen.com/bg/news/2286661/more-rapid-chargers-speed-up- ecotricitys-electric-highway. [Accessed on 17 March, 2014] Saran Cliff, 2012, Case Study: Welcome Break Group Revamps HR with SuccessFactors. [Online]. 10 August. Retrieved from: http://www.computerweekly.com/news/2240161289/Case-Study-Welcome-Break- Group-revamps-HR-with-SuccessFactors. [Accessed on 17 March,